News - 88th Geneva Motor Show – TAG Heuer

The Geneva Motorshow took place March 8th to 18th in La-Grand Saconnex, Switzerland. Tag Heure’s 1000-m2 exhibition is showcasing one of a kind vehicle designs and concept vehicles such as the Formula E Showcar and the Red Bull Racing/Tag Heuer Showcar. We had a look at the exhibition stand to see what Tag Heuer did right on the design side of things!

We really liked the shipping container wall and how the tables and stools in this area look to be repurposed from stacks of tires. These fixtures were cleverly used for print branding and marketing materials. We’re feeling the boutique shopping area too where the customer is lead by grid mesh walls to a display box of vintage watches, while overhead LED’s keeps the brand name elevated high above the exhibition. The floor and angular walls are muted with red accent colours throughout the stand, keeping to the motor racing theme. Customers can also enjoy two VIP lounges, five race simulators, a bar open to the public, and a cool Samsung-powered VR experience where you can explore the brand’s world virtually. Tech features and heavy branding (used tastefully) make for a strong visual impact in this exhibition, exactly what a brand needs to to stay ahead in the race…


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