News - Electrolux exhibition at Eurocucina 2018

Kitchen appliance manufacturer Electrolux exhibited their stand at this year’s Eurocucina, the international kitchen trade fair, which took place April 17th – 22nd in Milan. Electrolux are Sweden-based and we can see the Scandinavian design influence in their exhibition stand, with lots of open architecture and light wood tones and natural shades with a few typographic statements about the appliances.

At the show, live cooking took place in a square bar central to the exhibition stand with access from both public and hospitality areas, merging the professional and domestic use of their kitchen products into a central feature of the stand, an idea we really liked!


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