Over and Above are delighted to have been a sponsor of one of our interior designer’s rowing team for the 2016 season. They have had great success this season finishing second overall in their class. The season finished with the Hope Cup charity row up the Liffey Sept 10th. This was a 13km charity race up on the River Liffey. This race is a great fundraising event for a great cause with all sponsorship going towards the St Vincent’s Oncology Ward. Well done to Laura and her teammates.
Over and Above is delighted to be involved with the building of exhibition stands at The Irish Times Higher Options show in the RDS 14-16 September. One of the biggest student events in the country this event is already completely sold out. We have worked with our client to improve their presence at the show creating height, clean lines, hidden storage spaces for prospectus’ to create impact for their college with the hall. The decision to move away from a shell scheme stand to a space only allocation is always a brave move for our clients. We worked with this client to design the stand to ensure the space is fully utilised. In our stand design we have added depth using different lines on the vertical and also staggered heights on the back wall to create a more interesting structure. It is clean, simple and creative and reflects the ethos of our client’s brand. We look forward to posting pictures from the event.
Some of the Over and Above team headed to New York in June and availed of the chance to see what was happening around mid town Manhattan in the coffee and food sector. Our brand safari lead us to some of the popular eateries and was interesting to see how they are evolving and growing their business in a market that is generally decreasing in the USA (by 3% overall nationally in 2015).
We looked at “Shake Shack”, the casual fast food chain associated with the well accredited Chef Danny Meyers. Great food, good design and long queues that moved fast – it didn’t take long to see this was a busy eatery. This restaurant falls within the “casual fast food” sector. This sector itself is growing nationally (and the newest trend within this sector is the vegan option). Accessable price points are also key.
From a business perspective clearly clever marketing strategies allows the customers to feel good about eating high calorie burgers and shakes as a regular meal. Pivotal to these marketing strategies is the focus on educating the consumer that they are only using “good” ingredients. They are happy to tell you this story time and time again. It feels more like an organic, healthy, hip eatery than a fast food chain or a high end McDonalds…
Looking at the website shows how they are educating the mass audiences to their way of thinking:
“We pride ourselves on sourcing incredible ingredients from like-minded ranchers, farmers, bakers and food purveyors. Our burgers are made with 100% all-natural Angus beef—vegetarian fed, humanely raised and source verified. The Chick’n Shack™ is 100% all-natural cage-free chicken. Our flat-top dogs? 100% all-natural Vienna beef. Our fries are crinkle cut Yukon potatoes, with zero artificial ingredients. And our vanilla and chocolate frozen custard recipes use only real sugar, no corn syrup and milk from dairy farmers who pledge not to use artificial growth hormones.”
So what is “Shake Shack” doing well in terms of the fit out? We loved elements of the design and noticed how cleverly they are using the industrial vibe to keep installation fit out costs to a minimum. It still looked cool and hip and it did focus on details to give it an edge to some elements of the fit out. We loved the simple industrial vibe with graffiti type murals to add the pop of colour to the seating areas. The flow through the restaurant worked well and allowed the customer journey from entry to the table to be hassle free. Clear menu boards with quirky mixed fonts added to the eclectic design. The menu boards are a point of difference almost looking like they were done absent mindedly, using 3D lettering on poppers (until you see the follow through of the font to the website).
We liked the concept and we fully recommend the Chick’n Shack with crinkle cut fries!
Over and Above are unpacking from a great show in the RDS in Dublin this week. Ireland was lucky to be chosen as the country to host of the World of Coffee 2016 event. The range of the design briefs received from our clients was a treat for the design team to work with. In the end the exhibition stands we built for the show varied from big and bold, quirky and colourful, urban and industrial to solid and reputable. The range of the design briefs gave the design team lots of scope to push the boundaries during the creative process while designing the stands for the show. We spread the designs amongst our team and the results were interesting. The personality of each of our clients was successfully embodied within their space and all looked great at the show.
We focus on quality in every instance and had the luxury this time of availing of the height allowed to create custom overhead structures for maximum impact for each exhibition space. It was great to see the fabulous Bewley’s canopy being hoisted up as the “wow” factor of the space. It was classic and chic and added a sense of luxury that married well with the character oak in the main body of the stand.
It was great to collaborate with a chalk artist at the Matthew Algie exhibition stand and see a master at work. His creative chalk boards worked well with the bright and colourful stand. We loved the overall fun theme of the space that worked well with the brand. The industrial corrugated iron and quirky lights in the double height structure gave lots of impact to this stand within the event.
We had great fun being involved in the design of custom exhibition stands at this show. We look forward to World of Coffee 2017 in Budapest!
Over and Above are busy getting ready for MIPCOM 2015. Turkey is the host country for MIPCOM 2015. We are delighted to be working with www.theglobalagency.tv again this market.