Screen Ireland (formerly Irish Film board)
Creative Direction | Exhibit Build | Logistics | Cannes Film Festival
The Challenge
Screen Ireland’s mission is to support and promote Irish film, television and animation through fostering Irish artistic vision and our diverse creative and production talent, growing audiences, and attracting filmmakers and investment into the country. Over & Above was tasked to create an environment to allow Screen Ireland to promote Irish as a place to do business.
We Delivered
Mixing casual meeting spaces, business centre and a relaxed barista bar creates a beautiful space for Ireland to promote itself abroad as place to do business. Natural light flooding into the marquee and lots of imagery covering the walls allows the team to have the backdrop needed to sell abroad. Selling Scellig Michael, the tiny monastic island off the West Coast of Ireland, as a place to shoot Star Wars is exactly the type of conversations that take place here.
