Egypt. Possible.

As a new exhibitor to the MIPIM International Real Estate Show. The country of Egypt was looking to compete on the World stage.
  • Client
  • Egyptian Government
  • Market
  • MIPIM in Cannes
  • Services
  • Exhibit Build | Logistics | Creative Direction
  • Sector
  • Exhibition
This year’s MIPIM sees Egypt’s first-ever pavilion showcasing the country’s urban development programme and investment opportunities.
  • The Challenge
  • As a new exhibitor to the MIPIM International Real Estate Show the country of Egypt was looking to compete on the World stage as as serious place to do business. This project was funded by the Egyptian Government and was overseen by several government ministers.
  • We Delivered
  • A buzzy barista bar was the heart of the terrace and created the hook to start conversations with key investors. Inside LED walls, touch screens and creative LED lighting throughout helped individual property developers feel at home and showcase their capabilities to the world stage.
An exceptionally proud project - working with the Egyptian Government and the project delivery team to bring the pavilion to life.
Dan Innes | managing Direct & Founder | Innesco
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