Genius Brands is a fast-growing cartoon production brand dedicated to the creation of entertaining and enriching content with a purpose. They wanted to show their smarts at MIPCOM, and asked us to help them do so by designing a booth for their space.
Genius Brands is a really fun, hip, attitudinal brand, and we kept those characteristics in mind throughout our design process, from concept to construction. Mixed level seating created zones within the space to carry out meetings and host events successfully throughout the show. Merchandising was also an important consideration with the need to exhibit the products of the shows they produce. As the gallery shows, it doesn’t take a genius to see how this singular stand attracted plenty of curious and cool-hunting MIPCOM traffic.