Monin illy

Creatively showcase all their brands in a very limited space.

Creative  Direction    |   Exhibit  Build   |    Logistics |    Food & Beverage

About Project
The Challenge

illy distributes several well-known brands in the coffee industry and needed to use the exhibit space to showcase all of them to varying degrees.

About Project
We Delivered

The high back wall and clean, white design created a canvas to integrate the brands successfully in the exhibit space. The use of red and white cubes was an extension of the recognizable, distinctive  illy brand mark.